Wednesday, December 05, 2007

Record company in good idea shock

Interesting times in the world of online music, the recent unveiling of the new Deutsche Grammophon web shop being followed by the Philharmonia's. Both offer higher quality files than you'd find at the likes of iTunes (320kbps, since you ask, which is near as dammit CD-quality), and DG's are DRM free (it's not made clear whether this is the case with the Philharmonia, but I'll give them the benefit of the doubt). Certainly initial reactions to the DG shop sound very promising, and it seems they've succeeded where many record companies have failed so far in managing to put together a carefully thought out and imaginative response to the challenges posed by the digital revolution. If some of the bigger companies follow their lead, it'll be all to the good. Although EMI seem too busy worrying about the productivity of their artists (who lest we forget, tend to produce a record less than every two years largely due to the way big record companies run their business) to think about any proper long term ideas.

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